Having a central hub of information that people can glance at if they're wandering past really helps create a sense of community as well as keeping people up-to-date with what's going on. The dashboard pulls in data from a few sources including Intercom, Google Analytics, Stripe, Mailchimp and others, and picks out key stats which show how we're doing. It's basically a filter. All these services generate a huge amount of data, so it's incredibly useful to have a distilled, relevant version always visible.
You might be thinking that it sounds like a lot of other web-based dashboards, and you'd be right. Where it differs is it's also rigged up to play audio. Currently, it's hooked up to play sounds for two key events.
A new user signing up is cause for celebration, and we're fortunate in that this happens fairly regularly. So that things don't get tedious, we picked a short sound play when this happens; namely the Super Mario World 1-up sound.
This is a really nice ambient way of getting a sense of how many new users are coming to the app. It has also turned out to be a great way to know when someone is talking about us online. If there's lots of 1-up sounds playing, our ears are probably burning.
When someone upgrades to a paid account, we wanted something with some pizzazz, so we went for the full Super Mario World 'Course Clear' music.
As well as the audio sugar-rush of Koji Kondo's composition, there's a full-screen takeover with the user's name showing along with it. So if you want your name up in lights with a Super Mario World backing track, now you know what you need to do. It's a mini-carnival, every time.
The dashboard is one of a few ways we keep track of what's happening on Boords. We spend a significant amount of time in Intercom & Baremetrics apps, and we also use Slack as a Notification centre in much the same way as the guys and gals over at Cushion do.
In the weeks since we've started using the dashboard it's amazing how much of a meeting point it has become. It's the first thing we turn on in the morning, where we have our daily Boords stand-up, and the last thing to go off at night. People regularly gather round it to look at the stats or see who the new sign-ups are.
Having an open way of celebrating our wins together has been fantastic for camaraderie and visibility as we're growing. We wouldn't be without it.