Free Explainer Video Script Template
Storyboard Your Explainer Video
Create scripts, storyboards, and animatics with your team.
Collect client feedback, keep every version on record, and go into production knowing exactly what was approved.
Explain Complex Ideas in 60-90 Seconds
The best explainer videos follow a proven formula: hook your viewer, present the problem, introduce your solution, show it in action, and close with a clear call to action. Our free explainer video script template builds this structure into every script you write.
The two-column A/V format lets you plan visuals alongside your voiceover—essential when briefing animators or motion designers. See exactly how your on-screen graphics will sync with your narration, and track your runtime in real time to hit that optimal 60-90 second sweet spot.
Great explainer videos distill complex products into simple, memorable stories. A well-structured script ensures your message lands clearly—no jargon, no confusion, just a compelling narrative that drives action.
The A/V format makes stakeholder reviews painless. Executives can see exactly what viewers will experience without waiting for expensive animation drafts. When your script is approved, create an explainer video storyboard to visualise each scene, then share it with your animation team to bring your story to life.
Frequently asked questions
An explainer video script is the written foundation for short-form videos that explain a product, service, or concept. Typically 60-90 seconds long, these scripts follow a problem-solution structure: identify the viewer's pain point, introduce your solution, demonstrate how it works, and end with a clear call to action. The two-column A/V format aligns voiceover with visual descriptions, making it easy to brief animators.
The ideal explainer video length is 60-90 seconds. This gives you enough time to present a problem, introduce your solution, and include a call to action—without losing viewer attention. At roughly 150 words per minute for voiceover, aim for 150-225 words. Our template shows real-time word count and duration estimates as you write.
The most effective explainer videos follow this structure: 1) Hook—grab attention in the first 5 seconds, 2) Problem—identify the pain point your audience faces, 3) Solution—introduce your product as the answer, 4) How it works—show 2-3 key features in action, 5) Social proof—briefly mention results or testimonials, 6) CTA—tell viewers exactly what to do next.
When writing for animation, your visual column is crucial. Describe what should appear on screen in clear, actionable terms—'Character walks from left, stops at laptop'—not vague directions like 'show the product'. Include notes on transitions, text overlays, and timing. The A/V format ensures your animator knows exactly what to create for each line of voiceover.
Absolutely. Our explainer video script template is ideal for SaaS product videos, app demos, and software walkthroughs. The problem-solution structure works perfectly for showing how your software solves user pain points. Plan your screen recordings and UI animations in the visual column while crafting compelling benefit-focused narration in the audio column.
Explore Video Script Templates
Two-column AV format template for any video project
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Two-column AV with live runtime, client comments on the line with no login, versions per round, and one click from approved script to storyboard.