The Boords Blog

News, Tools & Resources for Video Marketing Professionals

What is Cinematography? Definition & Examples

Cinematography is the art form of visual storytelling through motion picture photography. It includes all visual elements on screen for both television production and motion pictures.

What Does a Creative Director Do?

A creative director is the person responsible for the creative vision of a project. They’ll manage the entire creative process, from the brainstorming and ideation stage right through to delivering creative assets.

What is Method Acting? How Great Actors Prepare

Method acting describes and summarizes a range of techniques acting teachers use to encourage their students to inhabit their roles fully and bring their characters to life.

Animator Job Description Template

Getting your animator job posting right is crucial if you want to attract top animation talent to your company.

What Does an Art Director Do?

The job of an art director is a multifaceted role that pairs creative vision with communication and project management skills that can lead to plentiful career opportunities.

Parallelism: What Is It and How to Use It in Your Writing

Parallelism is a literary device that repeats grammatical elements to emphasize and create memorable phrases.

Filmmaking 101: A-Roll vs B-Roll Footage

B-roll or B-reel refers to alternative footage in film and television production. Today, we use the term A-roll for primary footage less frequently, but still refer to secondary or supplemental footage as B-roll.

Personification: What Is It and How to Use It in Your Writing

Personification is a form of figurative language that describes something non-human with human characteristics in order to make the reader empathize, understand better or immersive themselves in vivid imagery.

Hyperbole: What Is It and How to Use It in Your Writing

Hyperbole uses figurative language to make an overstatement, to create emphasis and can be used for comic effect, to create vivid images, or to convey intensity or emotion.

What is a Euphemism? Definition & Examples

A euphemism is an indirect expression to avoid a direct reference or a straightforward term. It's commonly to be polite rather than blunt, to soften the blow or to downplay an issue.

Welcome to the all new Boords!

Today we’re excited to reveal a new look and feel for Boords.

We're Matching your Donations to Ukraine

We’re deeply saddened by the conflict in Ukraine and want to do our bit to offer help to the victims of war there. From March 28 - April 3, we’ll be matching all donations made by Boords users towards humanitarian aid in Ukraine.