The Boords Blog

We share practical lessons, insights and tips on working in the creative industry.

The 12 Character Archetypes

In blockbuster films and best-selling books, there are certain types of characters that appear repeatedly. They're known as character archetypes.

How to Tell a Story

It takes a lot of work to tell a great story. Just ask all the struggling filmmakers and authors, hustling away at their craft in an attempt to get a break.

Find Your Perfect Story Structure in Three Acts

If you’ve ever tried to write a story, you know it’s pretty hard. Nailing that plot structure. Crafting believable characters. But, if you’re clued up on the rudiments of classic story structure, it can be easy. Or, at least, a little easier.

The 5 Key Story Elements

A lot goes into writing a banger of a story. That’s why the writing process takes so long. But when you boil it down, each story is actually made up of five basic story elements.

What is Logos?

Learn the definition of logos, one of Aristotle's three 'Modes of Persuasion'

What is Pathos?

Learn the definition of pathos (a.k.a. 'feeling all the feels'), one of Aristotle's three 'Modes of Persuasion'

What is Ethos?

Learn the definition of ethos, one of Aristotle's three 'Modes of Persuasion'

The 9 Essential Video Transition Effects

Video transitions are a staple of video editing and motion graphics. Learn about the dos and don'ts of transitions in this handy guide.

What is a storyboard?

A storyboard is a visual representation of how a story will play out, scene by scene. It’s made up of a chronological series of images, with accompanying notes.

How to Make an Animatic

Learn the tools, techniques, and best practices of creating animatics

The 6-step pre production checklist for animation

Pre-production is everything that happens before you start to tangibly make your animation; the initial work needed to get your idea off the ground.

What is an Animatic?

Learn the definition, uses, and benefits of an animatic in this comprehensive introduction